It's been over 2 weeks since I've posted material to this blog, and it's not because I haven't been writing (I have a handful of posts in 'draft' mode). Rather, I simply have no excitement about publishing anything I've been writing. This makes me realize that I have fallen into the trap of writing for the sake of writing, and not for the more important reasons of either feeling strongly about the material or believing it would provide a significant value-add to the people and clients I care about.
Screw that. It's time to shift gears.
I've listened to many a marketing guru mention that a blog needs to be updated with consistent regularity. I get it. Consistent content drives traffic. But I've also witnessed that the result of this advice is a ton of overplayed content on entirely too many websites. Filler posts are even written by third-parties just to keep the 'new' content going. There is an entire industry dedicated to this! In my opinion, this isn't authentic and poses a disservice to readers.
All this being said, my approach to writing content is going to change. New material should follow these two simple guidelines before going live on the site:
- It needs to be a subject I am excited about
- It has to be material that I think will truly provide a value-add to readers
I started this venture because I saw wrongs in the financial planning industry and wanted to do things a different way. This means taking a genuine approach to helping people. This also means being honest with myself and my beliefs. And in doing so, it's important to have fun in the process. Writing just to write is not my definition of joy! That's honest.
I've always been a bit of a contrarian at heart, and maybe I'm becoming more so with age. Witnessing the inequities in financial services can certainly shape you this way. So going forward, I'm going to break blogging 'rules' and only write when inspired or there is a need. If this means only 1 article per month, then so be it. Quality over quantity is something we need a bit more of.
And yes, I realize the irony behind writing a piece about scaling back writing :)
If there is any particular topic or subject that would provide significant value to you, or that you would truly like to learn more about, please let me know!